Relative Insight

Trish Pencarska

Learn how to create projects, interpret the analysis and build insights.

Explore

Learn how to create a new project from the Dashboard and add comparisons.

How do I create a new project and add comparisons?

Learn what the Standard English model is and how to use it as a basis for comparison in Relative Insight.

Building comparisons against Standard English

Understand the reasons why a comparison might not yield any differences.

Why are there no differences showing for a comparison?

Understand how to create comparison groups within a single project.

How to group and reorder comparisons?

Learn how to explore and interpret the results of your analysis from the comparison explorer in Relative Insight.

How do I navigate and understand the results of a comparison?

Learn how to apply preferred metrics to your insight cards and in Explore.

How to change the metrics displayed?

Learn how to export the results of a comparison into a spreadsheet file and interpret the various metrics.

How do I export the results of my analysis?

Filter verbatims in Explore to focus on specific segments or characteristics within your data.

Explore Verbatim Filtering

Set your Explore preferences in your account to customize how results, metrics, and sort order are displayed.

Changing your Explore preferences

Getting started

Learn about the topics analyzed in Relative Insight, how topical analysis is done and how you can rename or relabel topics in a project.

Topical analysis in Relative Insight

Learn how to interpret the grammatical analysis in Relative Insight and explore common applications of grammar insights.

Grammar analysis in Relative Insight

Learn how Relative Insight approaches emotional analysis and the key differences between emotion and sentiment.

Emotional analysis in Relative Insight

Learn about different levels of statistical significance and their suitability for your analysis.

How to change the significance threshold of your analysis?

Types of analysis explained

Learn more about unlocking the true potential of your text analysis with Data Discovery.

What is Data Discovery?

Learn how to harness the power of data visualization for better stakeholder communication.

Navigating your Data Discovery results

Learn more about AI Summary and the instant insights at your fingertips that it provides.

What is an AI Summary?

Instantly calculate the NPS or CSAT Score using CX Metrics in Data Discovery

Using the CX Metrics to calculate NPS or CSAT scores

Instantly download all (or individual) charts or dig deeper into the data that underpins them

Exporting charts and data from Data Discovery

Data Discovery

Heatmaps provide a top-level view of your market and customers. It is a rapid solution for visualizing audience and competitor insights.

What are Heatmaps?

Heatmaps is a multi-comparison visualization tool for mapping groups of comparisons and understanding where the biggest differences exist.

Visualizing groups of comparisons with Heatmaps

Learn more about understanding the visualizations and difference percentiles in Heatmaps

Interpreting and using your Heatmaps

Heatmaps

Insight cards are a visual output of your analysis. Learn more about the main components.

What is an insight card?

Insight cards are used to organize, share and present the most interesting and actionable discoveries that surfaced in a comparison.

Creating insight cards

Including key quotes from your data is a great way to develop a narrative and add context.

How to add verbatim examples to your insight card?

Learn how to export presentation-ready insight cards to share with clients and stakeholders.

How do I export my insight cards?

Become a pro at building insights in the platform with some helpful tips from our account managers.

Ten tips for creating powerful insights

Insight cards

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