Relative Insight

All work in Relative Insight is organized into projects. Learn more about the support available.

What is a project?

Start your project ideation by identifying clear objectives with the help of our key questions.

Planning your next project in Relative Insight

Learn about the five stage approach to managing projects in Relative Insight.

The five stages of a project in Relative Insight

Learn about the most common approaches to building comparisons in Relative Insight.

What are the most common types of comparison?

Trish Pencarska

David Koke

Learn how to create Explore projects, define comparisons, interpret the analysis and build insights

Explore

Learn how to create a new project and define your research questions (comparisons) from the Explore Dashboard or Data Library.

How do I create a new project and define comparisons?

Learn how to build comparisons across groups of three or more data sets in a project.

Comparing multiple data sets using NOT comparisons

Understand how to reorder questions and create question groups within a single project.

How do I group and reorder questions?

Learn what the Standard English model is and how to use it as a basis for comparison in Relative Insight.

Building comparisons against Standard English

Creating projects and building comparisons

Learn how relative difference is calculated and how to interpret this metric.

What is relative difference and how is it calculated?

Learn how to explore and interpret the results of your analysis from the comparison explorer in Relative Insight.

How do I navigate and understand the results of a comparison?

When analyzing text, Relative Insight identifies differences, frequencies and similarities. Learn how to interpret each category.

Understanding difference, frequency and similarity

Learn about the topics analyzed in Relative Insight, how topical analysis is done and how you can rename or relabel topics in a project.

Topical analysis in Relative Insight

Learn how to interpret the grammatical analysis in Relative Insight and explore common applications of grammar insights.

Grammar analysis in Relative Insight

Easy definitions for each of the grammar categories analyzed in Relative Insight.

Grammar category descriptions

Learn how Relative Insight approaches emotional analysis and the key differences between emotion and sentiment.

Emotional analysis in Relative Insight

Learn about the logic used to display and order the results of an analysis in the comparison explorer.

How are the results of a comparison ordered?

Understand the reasons why a comparison might not yield any differences.

Why are there no differences showing for a comparison?

Learn how to export the results of a comparison into a spreadsheet file and interpret the various metrics.

How do I export the results of my analysis?

Interpreting the analysis

Insight cards are a visual output of your analysis. Learn more about the main components.

Understanding your insight cards

Insight cards are used to organize, share and present the most interesting and actionable discoveries that surfaced in a comparison.

Creating insight cards

Including key quotes from your data is a great way to develop a narrative and add context.

How to add verbatim examples to your insight card?

Learn how to customize and export presentation-ready insight cards to share with clients and stakeholders.

How do I customize and download my insight cards?

Become a pro at building insights in the platform with some helpful tips from our account managers.

Ten tips for creating powerful insights

Creating insights

Heatmaps is a multi-comparison visualization tool for mapping groups of comparisons and understanding where the biggest differences exist.

Visualizing groups of comparisons with Heatmaps

Learn more about understanding the visualizations and difference percentiles in Heatmaps