Once you've created your project and uncovered the high-level summaries, the algorithms will produce an output of the statistically significant findings for you to explore. Then, you can select the most interesting, relevant, and actionable discoveries to include on insight cards.
To view the results of the analysis, open a project and select 'View' next to the comparison you wish to explore.
You will initially be brought to the insights screen where any previously created insight cards will be displayed. To access the results of the comparison click on 'Explore.'
Use the filter options in the top menu to toggle between different types of comparison, including differences, frequencies and similarities. You can toggle between different sides of the comparison by using the labeled tabs.
A list of linguistic features (topics, grammar, phrases, words, emotions) will display. In the example above, the list would include the differences in words applicable to users deemed as Detractors & Passives.
The default measure displayed next to each feature will vary based on whether you are looking at differences, frequencies, or similarities:Differences – relative difference, a measure of how much more prevalent that particular feature is in one data set compared to the other
Frequencies & similarities – the percentage of each data set comprised of a particular feature.
Based on the needs of your analysis, you may choose to apply a different metric, such as relative difference word frequency or percentage, and verbatim frequency or percentage.
When you find something interesting and relevant, click on the three dots next to the linguistic feature and click 'Create insight' or 'Add to insight.'
Or, to select multiple topics, use the checkbox to choose the desired items, and click 'Create insight' or 'Add to insight' from the main menu at the top.
