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How do I navigate and understand the results of a comparison?
How do I navigate and understand the results of a comparison?

Learn how to explore and interpret the results of your analysis from the comparison explorer in Relative Insight.

Trish Pencarska avatar
Written by Trish Pencarska
Updated yesterday

Once you've created your project and uncovered the high-level summaries, the algorithms will produce an output of the statistically significant findings for you to explore. Then, you can select the most interesting, relevant, and actionable discoveries to include on insight cards.

  1. To view the results of the analysis, open a project and select 'View' next to the comparison you wish to explore.

  2. You will initially be brought to the insights screen where any previously created insight cards will be displayed. To access the results of the comparison click on 'Explore.'

  3. Use the filter options at the top of the screen to navigate through the different components of the analysis - we recommend starting with topics before moving into the more granular elements.


    You can toggle between different sides of the comparison by using the labeled tabs.

  4. A list of linguistic features (topics, grammar, phrases, words, emotions) will display underneath the filters. In the example above, the list would include the differences in topics applicable to users deemed as Promoters.

    The default measure displayed next to each feature will vary based on whether you are looking at differences, frequencies, or similarities:

    • Differencesrelative difference, a measure of how much more prevalent that particular feature is in one data set compared to the other

    • Frequencies & similarities – the percentage of each data set comprised of a particular feature.

  5. Based on the needs of your analysis, you may choose to apply a different metric, such as relative difference word frequency or percentage, and verbatim frequency or percentage.

  6. When you find something interesting and relevant, click on the three dots next to the linguistic feature and click 'Create insight' or 'Add to insight.'

  7. Or, to select multiple topics, use the checkbox to choose the desired items, and click 'Create insight' or 'Add to insight' from the main menu at the top.

Clicking on a linguistic feature from the list will reveal words and verbatim examples of it being used in the analyzed text to help understand the context.

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