Insight cards are a way to visualize your data and present your analysis. Showing the most relevant and actionable findings, they can be customized and downloaded from the insights screen.

Creating new insight cards

New insight cards are created from within the comparison explorer by hovering over a relevant linguistic feature and selecting the lightbulb icon. You'll then be prompted to enter a title and description.

The plus icon allows you to add the discovery to an existing insight card - we recommend grouping related findings together on a single insight to build out themes.

Once an insight card has been created, verbatim examples and recommended actions can be added via the insights view.

Alternatively, you can add multiple topics by ticking the desired items and selecting the lightbulb icon at the top of the screen.

Recommended actions

Actions allow you to communicate the so what? of your insight and make recommendations to stakeholders. The most appropriate action will depend on what you are trying to accomplish.

To add an action, simply click the edit icon near the top of your insight card, add your text and click 'Save.'

Here are a few ideas:

  • Testing geography-specific advertising copy 

  • Implementing an escalation process when customers use churn-indicative language in live chats with support agents 

  • Updating or adding new buyer personas to support sales and marketing efforts 

  • Launching an advertising campaign that exploits the identified weak points of a competitor 

Once completed, you can add relevant verbatim to create more compelling insights.

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