As you get started with Relative Insight, here are the key terms you should become familiar with. 

Project – All work in Relative Insight is organised into projects. A single project addresses an overarching business question, research area or client brief. Each project is comprised of one or more research questions and all of the analysis and insights performed on those questions.

Questions – Questions are expressions of what you are trying to learn about and the comparisons that need to be analysed in order to uncover that information. Questions are the mechanism through which you tell the platform what comparisons you want to examine. For projects with multiple questions, you can group and reorder questions to keep things organised.

Data Library – Each project has a corresponding folder in the Data Library from which you can upload, manage and manipulate your data.

Data set – An uploaded text data file from any source that relates to a question you’ve defined. Once uploaded, you can analyse the file in a comparison or perform additional manipulation on the file from within the Data Library.

Comparison view – The place within the platform where users are presented with the output of a particular analysis. From this screen, you will be able to explore the results by navigating through the differences, frequencies and similarities in each type of linguistic feature.

Heatmaps – A multi-comparison visualisation tool, accessed via the Data Library, that visualises which data sets in a group are most and least different. It is particularly useful when you are comparing more than two data sets.

Linguistic feature – Relative Insight performs analysis across five categories of linguistic features - topics, phrases, words, emotions and grammar. The comparison view segments the output of the analysis according to these categories.

Relative difference – A measure of how much more prevalent a particular linguistic feature is in one data set compared to others. It is presented in the right-hand column when viewing differences via the comparison view and on insight cards.

Insight cards – Visual representations of the most interesting, relevant and actionable discoveries found when exploring the comparison view. They can be used to bookmark and organise important findings and can easily be exported and customised for inclusion in reports and presentations.

Standard EnglishA generic representation of the English language comprised of nearly 10M words from over 100K data sources. This data is built into the platform and can be used as a baseline for comparisons.

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