As you get started with Relative Insight, here are some key terms that will help you understand and navigate the platform. 



Data Library – the central hub for all your language sets and the place where data can be split and combined, organised by project.

Language Set – an uploaded language data file from any source that relates to a question you’ve created.


Difference – a measure of the difference in frequency between the two language sets being analysed, also referred to as the relative difference.

Frequency – the number of times a particular word or phrase occurs in any individual language set.

Similarity - the common intersections between two language sets.

Emotion – a reflection of the feeling expressed in a language set.

Grammar – how language is constructed.

Phrases – a collection of two or more words in specific order.

Topics – a classification under which words are grouped based on a shared theme or mental concept.


Project – a collection of questions, associated comparisons and extracted insights that relate to the same business problem.

Questions – an expression of what you are trying to understand, the way in which comparisons are defined in the platform.

Question Group – a collection of related questions that are closely related to one another.

Standard English – a generic representation of the English language, this data is already built into the platform and can be used as a basis of comparison

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