All work in Relative Insight is organised into projects. A single project typically addresses a single area of research interest and is comprised of one or more specific comparisons to be analysed.
Every project begins with clearly defining what you are interested in learning about and why. Then, it's about having the right data to help you discover meaningful insights, which can then be implemented in the real world to help drive your business performance.
This guide offers a framework for structuring your work in the platform and positioning your research to drive tangible outcomes. Watch our explainer video for more details on each stage.
The five stages of a project
Define your who, what and why.
Any successful project begins with developing a clear idea of what you are researching and the motivations for doing so.
Defining who and what you are interested in learning about will help you develop comparisons. Understanding why a project is being undertaken will help focus your research on the priorities of stakeholders.
Locate and download relevant data.
Now it’s time to identify the text data source(s) that are most likely to contain the insights you are interested in.
Consider both internal and publicly available data sources that may be relevant. Skim through to ensure the data is representative of the people or brands you are interested in and then extract the data into a spreadsheet or text file.
Upload data and build comparisons
With the pre-work done, it’s time to set up your project in Relative Insight.
New projects can be created from the project dashboard. Use the question builder to define your comparisons before being prompted to upload the data. If you need to split out your data, switch to the Data Library view to do so.
Derive interesting insights
After allowing the algorithms to fire away behind the scenes, the platform will produce an output of the statistically significant differences and similarities between your data sets.
This represents all of the things that are potentially important, and then it is about extracting the most relevant, interesting and actionable bits onto insight cards that convey the key themes of the research.
Insights take on value the information is used to take action.
To boost the odds of your research driving results, identify the stakeholders who need to be brought into the conversation and consider the barriers (e.g. budget allocation) that may surface along the journey towards outcomes. Taking a proactive approach will help you advocate for your insights effectively.