All work in Relative Insight is organised into projects. A project is made up of one or more research questions that define what you want to learn and the comparisons you will analyse in order to do so.

New projects can be created in two ways:

Creating projects from the projects dashboard

  1. Select 'Projects' from the navigation menu at the top of your screen, then click 'New project' in the top right corner of the projects dashboard.

  2. Specify a name and description for your project, then select a cover image from the stock image library.

  3. Use the question builder to specify details about the comparison you want to analyse

    • How a brand is discussed - voice of the customer analysis

    • How a topic is discussed - for analysing public discourse about a relevant topic topic of interest

    • How an audience talks - for any kind of demographic or geographic segmentation

    • How a brand talks - when analysing brand messaging data

    • About the language of something else - when your desired comparison doesn't fit into one of the other categories

  4. Define the focus (brand, audience group) of your analysis and the basis of your comparison (across competitors, time, different audience segments etc.).

  5. Attach data for each side of your comparison - selecting the cloud icon will allow you to upload a new data set while using the stack icon will allow you to reuse data previously used as part of another project in Relative Insight. Learn more about uploading data.

  6. Click 'Finish' to trigger the platform to perform the analysis on your data. Then explore the results of your comparison.

Creating projects from the data library

  1. Select 'Data library' from the navigation menu at the top of your screen, then click 'New project' in the top right corner of the screen

  2. Specify a name and description for your project, then select a cover image from the stock image library. This will create a new project folder.

  3. Click into the newly created folder, and select 'Upload'. Then select your preferred upload source/method and attach the relevant data files. Learn more about uploading data.


  4. Perform any necessary splits or combines on your data in order to prepare it for comparison.

  5. Define your questions (comparisons) by clicking one data set you wish to compare and then selecting the comparison data set. If working with more than two data sets, consider whether a NOT comparison (one vs all others combined) may be suitable. You will then be brought to the results of the comparison.

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