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What are Custom Themes?
What are Custom Themes?

Learn more about Custom Themes, our feature that lets you define your own industry-specific topics.

Trish Pencarska avatar
Written by Trish Pencarska
Updated over a week ago

Custom Themes are a powerful tool that allows you to create your own categories for text analysis. By selecting specific topics, words, and phrases that you want the model to focus on, you can achieve more accurate insights and make better-informed decisions.

With Custom Themes, you can add your domain expertise on top of our AI-generated topics, enabling you to create insightful reports that can be presented to your board.

The benefits of customizing your text analysis

A one-size-fits-all approach doesn't always meet the unique needs of every industry. As leaders in text analytics, we believe in providing flexibility and customization. Therefore, in addition to our standard lexicon, Relative Insight empowers you to define topics that align with your industry's specialized language.

This eliminates the need for workarounds and streamlines the analysis process, helping you unlock the full potential of your text data, regardless of your industry.

The results for specialized vocabulary

Custom Themes are especially valuable for industries with unique vocabularies. By leveraging this feature, you can ensure that the analysis model detects relevant topics accurately, leading to improved efficiency in transforming your text data into actionable insights.

This customization capability enhances your reporting process and empowers you to define your own metrics, ultimately saving you time and effort.

To start benefiting from Custom Themes, firstly figure out what kind of themes you want to create, based on your current data. Are there any topic categories that don’t make sense for your industry?

Then simply choose the specific topics, words, and phrases that align with your industry or domain. Learn more about how to define Custom Themes here.

For inspiration on how to make the most out of this feature, check out our use cases for Custom Themes.

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