When conducting text analysis, Custom Themes can be a valuable tool for enriching your analysis process and minimizing workarounds. By incorporating industry-specific language on top of our AI-generated topics, you can achieve more accurate insights tailored to your specific domain.

Utilizing Custom Themes allows you to extract quantified text data metrics that are suitable for inclusion in reports for your stakeholders.

If you wish to integrate your Custom Themes into an external reporting dashboard, you have the option to export the associated data.

1. Locate your desired Custom Themes, by turning them on in the side panel and selecting them in the filter

2. Click the 'Export' icon from the top menu and select your desired format.

3. The data export will provide you with message frequency in both data sets, relative message frequency in both data sets, and relative difference.