Relative Insight works with any form of digitised language data, but the most appropriate data source will depend on what it is you are trying to understand.  

Here is a sample of frequently used data types and sources across the most common project areas. These lists are by no means exhaustive, so don't worry if your preferred source isn't listed, just get in touch with us.


Marketing, Brand and Digital

Sales & Customer Experience

HR & Internal Comms


Prebuilt import tools

During the data upload process, you will see many of these sources listed. When this is the case, it means the data can be imported directly into the platform in the format provided by the source. 

Simply click the relevant source and upload the file. 

Easy, right? ✔️


What if my preferred source isn’t listed? 👀 

Don’t fret… 

Consider whether your data can be uploaded as a plain text (.txt) file or formatted for import using the generic ‘Relative Insight Survey’.

If those options won’t work, or if you find that you are using a particular data source regularly, get in touch with your account manager. 💬

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