Heartbeat enables organizations with an objective view into how bespoke themes in customer and target audience conversations are changing over time.

Changes in specific topics, phrases, words or grammar elements are visualized in Heartbeat charts, enabling organizations to monitor trends, identify opportunities and assess the impact of their campaigns or initiatives.

Users can investigate interesting trends or changes with daily, weekly, monthly, quarterly and annual views or by isolating a period of interest and creating a comparison as part of an Explore project.