Every project in Relative Insight consists of five stages, but with so many potential use cases, knowing where to start can be a challenge.
To help you manage your project from conception to execution, consider taking some time upfront to set clear objectives. Based on our five-stage process, we have developed several questions which will help you identify the parameters for your insight project and ensure you are producing relevant research.
Locate relevant data
What data sources could contain relevant insights?
Do you (or your client) already have access to this data?
Do you require any help getting the data into the correct format?
Define your business question
Who are you interested in?
What do you want to learn?
Why are you undertaking this work?
Upload data and build comparisons
What format is your data in?
What metadata points are you going to use to split your data?
What comparisons do you want to analyze?
Uncover insights
Which language categories have you examined?
Does every insight card include recommendations?
Have you included verbatim examples to provide context?
Take action
Which stakeholders need to be brought into the conversation?
What barriers and obstacles do you foresee along the journey?
What outcomes can be attributed to this project?