They say there’s no such thing as a bad question…but some are certainly better than others.
Creating questions is the way you use Relative Insight to make and analyse comparisons. For each question, you will need to upload associated language sets.
As part of the project creation process, the question builder will help you do this.
1. Identify what it is you want to know
How people are discussing a brand
How consumers discuss a topic
How an audience talks (if you’re looking at a specific demographic or geographic group)
How a brand talks
About the language of a data set
Having trouble developing your question? Your dedicated Account Manager will be happy to help. 💬
2. Specify the brand, topic, audience or language set you are going to focus on
You'll be able to add the rest of the details of your comparison later
3. Select the basis of your comparison
Compare this to other brands/audiences/topics
Compare the same brand/audience/topic over time
That’s all! (selecting this option will create a comparison against the Standard English model)
4. Specify the details of your comparison
If you want to compare across more than two brands/audiences/topics/time periods you can add them during this final step
If your language data is ready to go, you can upload it directly from the page where your questions are displayed.