All work in Relative Insight is organised into projects. A project relates to a single:
Stakeholder or client brief
A project is made up of one or more research questions that define what you want to learn and the comparisons you will analyse in order to do so.
Associated with each question may be:
Data sets for each side of the comparison
An analytical output associated with the comparison from which users can explore the results of the analysis
Insight cards – visualised collections of the most interesting and relevant differences and similarities in a particular comparison
Heatmaps – a visual representation showcasing which data sets in a group of 3 or more are most and least different
Projects can cover any use case and your Relative Insight subscription agreement will include a specific number of projects. The level of support available on your projects will depend on the level of service that you have purchased.
A single project can include up to 15 individual data sets from a maximum of three unique data sources. Competitor analyses can include up to ten organisations and geographic comparisons can include up to five markets.