Social listening tools such as Brandwatch, Hootsuite and Sprinklr use frequency analysis to measure how much a word, phrase or topic is used. This type of analysis is useful for spotting dominant or emerging themes in consumer discourse - in other words, for keeping a pulse on the conversation.
Relative Insight can analyse exports from your social listening tool to provide an additional layer of analysis.
While social listening tools tell you what an audience group is saying, Relative Insight surfaces similarities and differences to help you understand what makes a particular brand or audience unique or how things have changed over time. By using comparative text analysis to pull out the differences and similarities between data sets, Relative Insight can help you develop resonant communications that will land with your audiences. 📣