Relative Insight is a comparative text analytics platform. All of the analysis conducted in the platform is based on one or more specific comparisons.

While not an exhaustive list, most comparisons fit into one of three main categories: time-based tracking, audience segmentation or competitor landscaping. Here are some examples of comparisons to help you think about how to structure your projects.

Time-based tracking

Comparing data sets over time to understand how the discussion of a particular topic or brand has changed.

  • Comparing customer reviews year-over-year to understand identify trends in the customer experience and the assess the impact of product updates.

  • Understanding the impact of an advertising campaign by looking at social listening data from before and after the campaign launched.

  • Understanding the evolution of discussion on a particular topic such as global warming, electric vehicles or mental health.

Audience segmentation and understanding

Audience comparisons can be based on any combination of demographic, geographic or customer satisfaction indicators.

  • Understanding the unique characteristics of different geographic markets by comparing social media conversations of a particular topic or brand.

  • Understanding drivers of customer satisfaction by comparing survey open ends of happy customers to unhappy ones.

  • Understanding indicators of churn by comparing customer support transcripts of previously churned customers with loyal ones

  • Understanding the differences in how different age groups talk about a product or topic in order to create unique targeted advertising to each of these groups.

  • Understanding the barriers to purchase of your product by comparing a successful market to an unsuccessful one.

Competitor analysis

Relative Insight simplifies competitor analysis. It can be done from the perspective of voice of the customer data (e.g. customer reviews) or brand messaging (e.g. website copy).

  • Uncovering unique selling points by comparing public discussion of your brand against competitors.

  • Understanding the marketing strategy of your competitors by comparing their website copy and marketing materials to your own.

Seeking more inspiration? Check out our top 15 use cases and case studies.

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