Relative Insight is a qualitative text analysis platform that uses language comparison to showcase the differences, frequencies and similarities in how different audiences, brands and organisations speak. 

Our technology solves two key problems for brands and agencies:

  • Providing the ability to analyse qualitative data at scale, with little to no manual effort.

  • Overcoming the confirmation bias of hypothesis-driven searching by surfacing relevant discoveries and revealing ‘unknown unknowns’.

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